रॉयल एनफील्ड से कंपटीशन... इस कंपनी ने बेच दी 1 लाख बाइक्स

10 Mar 2026 BY- Aajtak Auto

बजाज ने दी जानकारी

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Triumph के इस माइलस्टोन की जानकारी बजाज ऑटो ने शेयर की है, जो भारत में कंपनी का स्ट्रैटजिक पार्टनर है.

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कंपनी ने महज 2.5 साल में इतनी यूनिट्स बेच दी हैं. बजाज और ट्रायम्फ की पार्टनरशिप 2023 में हुई थी. कंपनी का सीधा मुकाबला रॉयल एनफील्ड से है.

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भारतीय बाजार में कंपनी ने 400cc की बाइक्स को लॉन्च किया है. ट्रायम्फ ने बजाज के साथ पार्टनरशिप के बाद भारत में अपनी मौजूदगी को मजबूत किया है.

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फिलहाल कंपनी भारत के 200 से ज्यादा शहरों में मौजूद है. यहां Triumph की 230 से ज्यादा डीलरशिप्स और स्टोर्स हैं.

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ग्लोबल मार्केट में ट्रायम्फ एक नामी ब्रांड है. भारतीय बाजार में प्रीमियम बाइक्स के सेगमेंट में रॉयल एनफील्ड को जो सफलता मिली वो किसी और ब्रांड को नहीं मिली है.

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हालांकि, Triumph अच्छा प्रदर्शन कर रही है. कंपनी जल्द ही 350cc की बाइक लॉन्च कर सकती है, जो रॉयल एनफील्ड का असली कंपटीशन होगी.

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बजाज ऑटो के MD और CEO राजीव बजाज ने कन्फर्म किया है कि अप्रैल 2026 में कंपनी अपने 350cc पोर्टफोलियो को लॉन्च करेगी.

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इस कदम की एक बड़ी वजह GST 2.0 स्ट्रक्चर है, जिसके तहत 350cc से ऊपर की बाइक्स पर ज्यादा टैक्स लग रहा है.

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